Biznology
Where business and technology create a winning customer experience.

 

Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Unless you’re selling goods or services with a buying cycle of “right now” (like lattes) you need a way to stay in touch with prospects as they move through the buying cycle toward a decision. That need is particularly crucial early in the process, when prospects aren’t yet open to talking to a salesperson. Email, done well, may just be the perfect solution.

But how do we create email campaigns that work?

  • By understanding what your audience really wants–and doesn’t want–when they go to their overstuffed inboxes
  • By knowing how to measure what is working and how to adjust over time
  • By understanding the importance of balancing mobile vs. desktop, impressions vs. engagement, and other sometimes competing elements of successful email marketing

In this free 30-minute Biznology® webinar with Andrew Schulkind, you will learn the concepts that work regardless of your industry and audience, and learn the metrics to track to ensure your email marketing is always improving. We’ll focus on building great subject lines, crafting great content, encouraging action, and staying on the right side of the regulatory line.

A veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With a passion for true collaboration and meaningful consensus, his work touches social media, search engine optimization, and email marketing, among other components. He views his primary goal as encouraging engagement. Getting an audience involved in your story requires solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either.

Thanks to all our sponsors!

andigo-350w

BarnRaisers LLC

GaggleAMP

Gerris digital

 

 

 

 

 

 

 

 

 


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Mike Moran

About Mike Moran

Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and a senior strategist at Converseon, Revealed Context, and SoloSegment. Mike is the author of three books on digital marketing, an instructor at Rutgers Business School and a Senior Fellow at the Society for New Communications Research. He is also a Certified Speaking Professional.

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