Tags: Content marketing, Digital marketing, Internet marketing, Lee Odden, marketing, Online Marketing Blog, Search engine optimization, social media marketing
I’ve known Lee Odden for years, and if you don’t know him, why not? Lee runs one of the top blogs around at TopRankBlog.com and is a well-known speaker and consultant on all things digital marketing, but this is his first book, which I have been waiting for. It doesn’t disappoint. Optimize is a thorough treatment of the three biggest converging trends in digital marketing: content marketing, SEO, and social. Rather than treating each of these as separate silos, Lee artfully weaves them together into a single strategy that allows you to take full advantage of the synergy achieved when you approach everything together.
This book is chock-full of ideas, so you can’t really get a flavor for it in this short post, but here are a few highlights:
- Objectives. Don’t settle for all marketing and sales objectives, despite their importance. Realize that these techniques can be applied to many things that companies do, including customer service, recruiting, and more.
- Content Marketing Plan. Lee’s six steps to better content marketing shows you exactly how to integrate your content ideas into a sequential process that provides measurable value.
- Personas. A staple of Web design and usability, personas are often ignored for content marketing and SEO, but not by Lee.
There are ideas on every page, but these are just a few. Optimize isn’t just another overview of digital marketing. Lee’s years of thought leadership are blended with deep client experience to produce a combination of cutting-edge ideas that are oractical enough to implement for any business.
If you miss this book, don’t blame me. I told you.