Book Review: Optimize by Lee Odden

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I’ve known Lee Odden for years, and if you don’t know him, why not? Lee runs one of the top blogs around at TopRankBlog.com and is a well-known speaker and consultant on all things digital marketing, but this is his first book, which I have been waiting for. It doesn’t disappoint. Optimize is a thorough treatment of the three biggest converging trends in digital marketing: content marketing, SEO, and social. Rather than treating each of these as separate silos, Lee artfully weaves them together into a single strategy that allows you to take full advantage of the synergy achieved when you approach everything together.

This book is chock-full of ideas, so you can’t really get a flavor for it in this short post, but here are a few highlights:

• Objectives. Don’t settle for all marketing and sales objectives, despite their importance. Realize that these techniques can be applied to many things that companies do, including customer service, recruiting, and more.
• Content Marketing Plan. Lee’s six steps to better content marketing shows you exactly how to integrate your content ideas into a sequential process that provides measurable value.
• Personas. A staple of Web design and usability, personas are often ignored for content marketing and SEO, but not by Lee.

There are ideas on every page, but these are just a few. Optimize isn’t just another overview of digital marketing. Lee’s years of thought leadership are blended with deep client experience to produce a combination of cutting-edge ideas that are oractical enough to implement for any business.

If you miss this book, don’t blame me. I told you.

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This entry was posted on July 26, 2012 at 9:00 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.