Why you should treat PPC like SEO
By Mike Moran. Filed in Paid Search |Tags: Google, organic search, pay-per-click, ppc, Search engine optimization, SEO
Image by michperu via Flickr
Paid search (PPC) and organic search (SEO) aren’t that similar, most people will tell you. Sure, choosing keywords is the relatively the same process for both, but that’s about it, right? Wrong. Although there are still plenty of differences, it strikes me that the changes made in paid search programs over the years are more and more driving us to think about PPC the same way we think about SEO. If that sounds intriguing to you, check out my latest post on Search Engine Guide, “Why you should treat PPC like SEO.”
