Search marketing gets specific

By Mike Moran. Filed in Search Marketing |
Tags: keywords, marketing, Promotion, search, Web search engine

Google Increases Size of Search Box, Increases...

Image by Ivan Walsh via Flickr

When someone asks you what keyword you most want to be #1 for, how many words is it? For most people, the answer is one. We all know the one-word query that we’d love to bring our site back at the top of the list, because so many people search for that popular query. But the game is changing. Now, more than ever, more specific queries are becoming valuable in ways not sen before. To learn more about why this sudden shift of popularity is cresting for more specific keywords, check out my latest my latest post on Search Engine Guide, “Search marketing gets specific.”

This entry was posted on May 18, 2010 at 8:10 am and is filed under Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

3 Comments

Comment by Horse Gifts:
Wednesday, May 19th 2010 at 12:21 pm |
Seen lots of changes in Google recently I’m wondering if this means they are taking steps to implement another big algo change.

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Comment by Katrina Powell:
Friday, May 21st 2010 at 8:57 am |
One great tool to find the best keywords for your site is google adwords. It has been my business partner ever since I established it.. :)

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Comment by Photo to Canvas:
Tuesday, May 25th 2010 at 4:08 pm |
“Seen lots of changes in Google recently I’m wondering if this means they are taking steps to implement another big algo change.”
God I hope not.
Always try to master some good long tail keywords first. By the time your done, the SERPS for one word query will be half way there.

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Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

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