Organic Search Marketing in a Transparent World
By Mike Moran. Filed in Organic Search |Tags: Business, Internet marketing, marketing, Marketing and Advertising, organic search, Search engine optimization
Image by danperry.com via Flickr
Friday, I had the pleasure of speaking at Search Insider Summit last week at Captiva Island, Florida. The topic for the conference was the future of search–I spoke about the changes in marketing that are affecting SEO now and in the future. Laurie Sullivan of MediaPost covered the future of search session with a few quotes from me. You can also download my slides for Untangled Web to get more of a glimpse into my thinking. As more and more marketing, especially digital marketing, requires transparency, you might be surprised to see how organic search marketing will be affected.
Tuesday, April 20th 2010 at 11:10 am |
It is really becoming obvious to me that the web is anything but transparent. It is way to easy for people to obfuscate their identities.
Tuesday, April 20th 2010 at 11:52 am |
You’re certainly right about that, Horse Gifts. (Your moniker on this comment is a case in point, no?) But the question is not whether obscuring your identity is easy to do, but rather whether it is an effective form of marketing. If someone who identifies themselves says something, and you can check out who they are and what their background is, wouldn’t that make it a more credible comment than if it were anonymous?
Ask yourself if you’d be reading this blog if all of our authors were anonymous instead of openly identified with biographies that you can assess the credibility of. My suspicion is that readership would be way down. I can’t imagine that marketing has any more credibility when it comes from anonymous people.
Tuesday, April 20th 2010 at 12:56 pm |
It is quiet obvious that Internet market will face new challenges in the coming time. The different search engines are adopting different techniques for searching. It would open up a new arena for the SEO companies.
Tuesday, April 20th 2010 at 1:16 pm |
I agree with you, Rithun. What I am advising is for folks to step back from traditional optimization and look with new eyes to connecting with customers. I posted at Search Engine Guide today to amplify this point: http://bit.ly/dkUyTP