How to Prepare to Present at a Conference
By Mike Moran. Filed in Offline Marketing |Tags: Public speaking
Image by sillydog via Flickr
Many marketers know that part of their job is to speak in public on behalf of their companies and products. Given that public speaking is something that most people seem to fear, it stands to reason that public speakers like me would be asked for tips. I am always hesitant to provide tips, because I honestly think that public speaking is best done from the heart, when you believe that you can help the audience to understand something, to motivate them to do something, or to give them something to think about (or, maybe all three). I always wonder if my advice will be taken as just another set of bullet points of magical ways to “succeed.” Well, I was cornered a couple of week sago in Amsterdam and asked to provide tips on how to prepare to present at a conference, so you can decide for yourself. At least it’s mercifully short.
