Crisis Management in Social Media
By Mike Moran. Filed in Public Relations, Social Media Marketing |Tags: social media
Image by Michael @ NW Lens via Flickr
Have you been following the woes at Toyota? It’s everyone’s worst nightmare. Some bad news has hit the Internet or even the mainstream media, and the digital world is abuzz. And what they are saying about your company isn’t terribly welcome. I know that your tendency might to crawl back under the covers and wait it out, but that’s the wrong impulse. Instead, you must follow the advice that our panel gave in Amsterdam a couple of weeks back, moderated by Jennifer Gehrt, featuring Google’s Ellen Petry Leanse and Domino’s Ramon De Leon. And you can watch most of the discussion unfold on video for “Damage Control in Social Media.”
Thursday, February 11th 2010 at 5:11 am |
Social Media definitely spread the damage fast!
Too bad for Toyota they had to wait until the age of this media to screw up big time!
Thursday, February 11th 2010 at 5:45 am |
need to have authorities speak early and often in crisis.. Responding to a crisis is an important part of public relations professionals’ job duties
Friday, February 12th 2010 at 11:22 am |
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Wednesday, February 17th 2010 at 10:53 pm |
Social Media nowadays can ready spread news vastly in short period of time. The authorities would need to take care of it, because in a wrong news that someone spread.. its can cause big damage in a short period of time.
Wednesday, February 17th 2010 at 10:53 pm |
Social Media nowadays can ready spread news vastly in short period of time. The authorities would need to take care of it, because in a wrong news that someone spread.. its can cause big damage in a short period of time.
Wednesday, February 17th 2010 at 10:53 pm |
Social Media nowadays can ready spread news vastly in short period of time. The authorities would need to take care of it, because in a wrong news that someone spread.. its can cause big damage in a short period of time.
Saturday, February 20th 2010 at 6:35 am |
Having a crisis management strategy is a must in these situations. They could have done a lot of damage control by simply putting up blog posts in response to all that was spread on the social media.
Monday, March 1st 2010 at 5:27 am |
Yes..! Having a crisis management strategy is a must in these situations. This was nice explanation of Crisis Management in Social Media.
Friday, July 9th 2010 at 3:16 am |
Social media can both create and solve crises, and the incredibly fluid nature of social conversations requires brands to be on a constant state of readiness.