About the author

Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and FDU.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as a senior strategist for Converseon, a leading digital media marketing consultancy. Mike also worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

Mike Moran
Mike Moran’s Books

Is your site ready for search marketing?

By Mike Moran. Filed in e-Commerce |

Don’t look at me like that. It’s not a dumb question, I swear. I know that I am this so-called expert in search marketing, so you might be wondering why I would ever say that your Web site is not ready for search marketing. Well, I do. A lot more often than you think. If you’re curious about how your site stacks up, read my latest post on Search Engine Guide, “Is your site ready for search marketing?”

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This entry was posted on December 15, 2009 at 5:58 pm and is filed under e-Commerce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

One Comment

Comment by PowerPoint Templates:
Monday, December 21st 2009 at 11:57 am |
Its an important question. Increasing conversion rates before you start driving traffic will maximize your ROI!

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Is your site ready for search marketing?

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