Is your site ready for search marketing?

By Mike Moran. Filed in e-Commerce |

Image by LaPetiteTwinkie via Flickr

Don’t look at me like that. It’s not a dumb question, I swear. I know that I am this so-called expert in search marketing, so you might be wondering why I would ever say that your Web site is not ready for search marketing. Well, I do. A lot more often than you think. If you’re curious about how your site stacks up, read my latest post on Search Engine Guide, “Is your site ready for search marketing?”

This entry was posted on December 15, 2009 at 5:58 pm and is filed under e-Commerce. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

One Comment

Comment by PowerPoint Templates:
Monday, December 21st 2009 at 11:57 am |
Its an important question. Increasing conversion rates before you start driving traffic will maximize your ROI!

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About Biznology

Biznology is the place where business and technology come together to form a winning customer experience. Technical marvels are, well, marvelous, but they don't ring the cash register by themselves.

And the hottest business idea is a lot of hot air unless the technology works—works for your business and works for your customer. The solution to these dilemmas is Biznology. Because modern marketing problems can't be solved by taking just a technical approach or just a business approach to a solution. You need to use both.

Whether your business is large or small, you need Biznology to make it all work. Biznology takes on topics each day where technology and business intersect—topics that require both business acumen and technical smarts, such as social media, search marketing, Web site search, Web metrics, Web personalization, and many more—just about any digital marketing subject.

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Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

Mike Moran

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