When Marketing Isn’t Enough
By Mike Moran. Filed in Internet Marketing |Tags: Internet marketing, internetmarketing, marketing
Image by Menage a Moi via Flickr
Seth Godin likes to say that all marketers are liars, and the question for us is whether we can keep that up. The Web increasingly prevents lying from working. Whether it’s because customers investigate your claims or because they tell each other their experiences with you. It gets harder and harder for you to pull the wool over their eyes. I had a chance to speak on this topic last week at the New Jersey chapter meeting of the Marketing Executives Networking Group (MENG) and thought you might be interested in seeing my slides, “When Marketing Isn’t Enough.”
Thursday, September 17th 2009 at 1:03 pm |
We are finding it harder and harder to “get attention” seems many are “tuning out” traditional web advertising models.
Friday, September 18th 2009 at 8:15 pm |
Makes me wonder when you see AdWords or receive emails where someone says that they make $2 million in a day and if you just follow them you can do the same. Where is the internet police?
Thursday, September 24th 2009 at 3:39 am |
Watched a lot of seminars of Seth Godin and i agree that marketers are liars, saying something like earning $2million a day by following them is surely a lie.