Google & Facebook Could Tip Enterprise Software Scales

By Mike Moran. Filed in Internet Marketing |

Image by rae via Flickr

Enterprise software might not seem like a hotbed for innovation, but it soon could be. While we weren’t looking, born-on-the-Web companies such as Google and Facebook are poised to rewrite the old enterprise software rules. If you think that IBM, Oracle, and Microsoft are competing only with each other, check out my latest post on Internet Evolution, “Google & Facebook Could Tip Enterprise Software Scales.”

This entry was posted on September 2, 2009 at 7:29 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

One Comment

Comment by Kauai MLS:
Wednesday, September 23rd 2009 at 3:13 pm |
Oh yeah, there’s a lot to be learned from these companies, one Twitter as well, they’re growing quickly. Google is facing some competition from facebook and Twitter recently while Microsoft is facing some competition with Google and forcing them to think out-of-the-box and get out of the comfort zone. Google was already doing that as far as web was concerned but now their OS is going to really worry Microsoft. Rules will change and are changing, they’ll come out of those dumb rules they made for everyone because if they don’t get flexible, they may lose their position.

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Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

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