Coordinating Your Digital Marketing Teams

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I had so many appearances last week that I am still posting things I did last Thursday. I’m finally caught up today by posting my slides from last week’s Webinar on bringing digital marketing teams together. For anyone who has a business large enough that the Web team and the search team and the e-mail team don’t get together as much as you wish they did, my advice is to focus on common goals (driving sales is usually a good one), common governance (no, escalating disputes to the CEO does not suffice), and a common attitude (your messages should not sound like they come from different companies). If this sounds helpful in your situation, check out my slides on “Coordinating Your Digital Marketing Teams.”

This entry was posted on September 23, 2009 at 6:53 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

3 Comments

Comment by Phillip Ed:
Thursday, September 24th 2009 at 10:36 am |
Coordinating different teams to a single goal is a marathon task!
I like the picture you have posted :D

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Comment by accents:
Thursday, September 24th 2009 at 11:36 am |
nice post to explain about the co-ordination about the team work..really its great

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Comment by Pc Tech Support:
Friday, March 12th 2010 at 2:39 pm |
Great post,i will go through your slides and see that how they are going to help me.Thanks for the recommendation.

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Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

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