How many search keywords can I target per page?

By Mike Moran. Filed in Organic Search  |   
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one is the loneliest number

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Creating landing pages is expensive. Optimizing them for search costs even more. The easiest way to lower the cost of landing pages to use them for many keywords simultaneously. The only problem with that idea is that it won’t actually work for organic search. Read my post at Search Engine Guide, “How many search keywords can I target per page?” and find out why I say the answer to that question is one.

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6 Comments

  1. Comment by Harish:

    hello mike i totally agree with we just need to use one single keyword in order to make it a organic SEO ,but wht if two comapnies works on the same key word and same type standards

  2. Comment by Mike Moran:

    Two pages are rarely identical, even if only because one was published before the other. But if pages are very similar to each other in many ways, the search engine breaks the tie with links–for competitive keywords, that is oftewn the most important differentiator.

  3. Comment by Cash Saver:

    Personally, I generally recommend trying to optimize for no more than 3 words on a page. This is not saying that your theory of 1 is wrong by any means, in fact it is probably optimal to only target one keyword per page.
    However, when you target 1 keyword, you must also consider the variations that can be derived from that keyword. For instance, if you target “car dealer columbus,” it is pretty much a safe bet that “columbus car dealer” is also target.

  4. Comment by New York City Insurance:

    This was a good reminder. I recently have been thinking that 2 keywords was a good number to target per page, but I think the points in that article are convincing me otherwise.

  5. Comment by Hersh Bhardwaj:

    I agree with guys above- 3 is a definite max and 1/page is a norm for us. But mostly you can combine single words into long-tails to include more than one keyword per page. Does need a lot of thinking!

  6. Comment by Company Formation:

    Looking at the comments it seems people prefer 3 keywords max per page but should the keywords be relevant to the theme or not?

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