Sentiment Analysis: Naughty or Nice?

By Mike Moran. Filed in Internet Marketing  |   
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Some of you know that I’ve been working in text analysis technology for over 20 years. I started out working on search technology, spent time in news analysis, text categorization, and a few other things. But one of the most interesting applications of text analysis is sentiment analysis–the ability for computers to understand the tone, be it positive or negative, of the conversations all over the Internet. If you didn’t realize that you can analyze the conversation about your brand, your products, and your reputation, then check out my latest post on Internet Evolution, “Sentiment Analysis: Naughty or Nice?

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2 Comments

  1. Comment by Business Logos:

    That is really really interesting. Strange enough people often get it wrong…. I know when I’m frustrated by someone and I read an email, I read it to mean the worst possible thing.

  2. Comment by Tim Whiteman:

    Sounds very interesting. thank you for the post and your given link. In the world of internet, it taught us how to be very open minded in different angles!

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