Does cleaning out cookies stop personalization?

By Mike Moran. Filed in Internet Marketing |
Tags: personalization

Image by she_ra via Flickr

I did a 90-minute search marketing Webinar for the folks at What’s Working Now and Conference Call University last week. There were so many questions at the end that I promised to answer all those that we didn’t get to on my blog. So here’s the first one–I’ll do more in the coming weeks. If you’re interested in the answer, check out my latest blog post on Search Engine Guide, “Does cleaning out cookies stop personalization?”

This entry was posted on January 27, 2009 at 6:20 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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Biznology is the place where business and technology come together to form a winning customer experience. Technical marvels are, well, marvelous, but they don't ring the cash register by themselves.

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Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

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Does cleaning out cookies stop personalization?

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About Biznology

Mike Moran

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Blog Authors

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