The Social Media Split Personality

By Mike Moran. Filed in Social Media Marketing |

Image by Green Heat via Flickr

I don’t share much of my personal life online. Never have. I’ve kept it completely professional, businesslike, and, uh, boring. I’ve never said anything remotely controversial. You don’t even know what political party I support. (That was actually a trick, because I don’t follow either one’s tenets all that closely.) But others out there are adopting a different approach where they have separate personal and business identities online. They have what some are calling “The Social Media Split Personality,” as I describe in my latest post for Small Business Answers.

This entry was posted on December 16, 2008 at 9:56 pm and is filed under Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

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The Social Media Split Personality

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About Biznology

Mike Moran

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