Chapter Excerpt for Search Engine Marketing, Inc.

By Mike Moran. Filed in Social Media Marketing |
Tags: book excerpt, Inc., Search Engine Marketing, social media marketing

Image by BryanPerson via Flickr

Today, I am in Chicago attending a conference, rather than speaking at one, probably for the first time in ten years. David Meerman Scott, author of the New Rules of Marketing and PR, told me about the 800-CEO-READ Author’s Pow Wow many months ago, and here I am trying to learn a bit more about the publishing business. Even though I have two successful books, I am always looking to learn more, which is good advice in any line of work. Coincidentally, 800-CEO-READ just published an excerpt of Chapter 16 of the second edition of Search Engine Marketing, Inc., so follow the link if you’d like to get a primer on social media marketing.

This entry was posted on December 9, 2008 at 1:14 pm and is filed under Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

4 Comments

Comment by David Meerman Scott:
Tuesday, December 9th 2008 at 5:23 pm |
Mike – Great to finally meet you in person. I hope that you get a lot out of this event. David

Reply
Comment by Mike Moran:
Tuesday, December 9th 2008 at 5:27 pm |

Same here, David. Thanks again for pointing me to this event.

Reply
Comment by Rob Lee:
Wednesday, December 10th 2008 at 12:05 pm |
Good Post! can you tell two successful books name. I also looking to learn more it may be helpful for my work.

Reply
Comment by Mike Moran:
Wednesday, December 10th 2008 at 1:34 pm |

Gee, Rob, usually my mom is the only one asking me that question. The two books are Search Engine Marketing, Inc. and Do It Wrong Quickly (which you can read about at mikemoran.com).

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About the author

Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

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