Personalization Is for Big Companies, Right?
By Mike Moran. Filed in e-Commerce, Offline Marketing |
Image via Wikipedia
You might have heard lots of talk about personalization, and perhaps you have even taken some steps to personalize your own Web site. But most small businesses haven’t. Some might find the whole concept intimidating. Others might believe that it requires technical ability or resources unavailable to them. Neither has to be the case. In my latest post for Small Business Answers, see how small businesses can learn a simple technique from a large business that personalizes their Web site for their best customers. Read more in “Personalization Is for Big Companies, Right?”
Wednesday, November 19th 2008 at 4:00 am |
this is too personalization … it should be public to drive more business
Saturday, November 29th 2008 at 4:03 am |
I think personalization can be done by small companies. Yes, a degree of technology is required, but for instance you can easily create a segmented email list for your major customer groupings, refer to them by first name and even remember their birthdays, all very easily with something like Aweber.
This level of personalization isn’t that difficult to achieve, but can be quite powerful, especially for small business.
Saturday, November 29th 2008 at 1:29 pm |
Totally agree, Jonathan. Don’t let yourself be intimidated by technology. Figure out what your customers need and then find a technology that does it. You can do that whether you are big or small.