IT Conversations Podcast on the New Edition of SEM Inc.

By Mike Moran. Filed in Search Marketing |
Tags: Search Engine Marketing

Search Engine Marketing Inc. Second Edition Phil Windley at IT Conversations interviewed my co-author Bill Hunt and me about the Second Edition of Search Engine marketing, Inc.–the interview was conducted a few weeks ago and I am finally getting around to posting it. It was wide-ranging conversation on search marketing, focusing on the business of search, what stops big companies from succeeding at search, what the steps are to search success, and much more. If you’re interested in almost an hour of search marketing talk with Bill and me, tune in to “Search Engine Marketing on Technometria with Phil Windley.”

This entry was posted on November 11, 2008 at 4:04 pm and is filed under Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

2 Comments

Comment by Craig Klein:
Tuesday, November 11th 2008 at 10:10 pm |
Thanks Mike!
Phil’s book is really a Bible of Search Marketing. Great to know there’s a new edition. I refer people to it all the time.

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Comment by Mike Moran:
Wednesday, November 12th 2008 at 1:23 pm |

Thanks, Craig. Bill and I appreciate your kind words about the book, and I hope the second edition lives up to your expectations. We added two new chapters (on social media and site search) and a companion DVD with two hours of video and more goodies. I’d love to hear what you think.

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Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

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