Tags: Internet marketing, web marketing
I thoroughly enjoyed my time today at the Digital Marketing Symposium, held in Times Square in New York City by Richmond Events. You can check out the slides for my workshop, “Converting Online Visitors to Customers” and my closing keynote speech, “How the Web Changes the Old Marketing Rules,” but I also wanted to share with you the most insightful thing I heard today. The morning keynote speaker, John Moore (veteran of Starbucks and Whole Foods), told us, “Only confident brands should use social media marketing.” He explained that if you doubt that you’re so special, or you worry about what your customers really think, stay away from social media and instead invest your money in whatever will give you that confidence first. That’s good advice for anyone.