Inside Web Marketing
By Mike Moran. Filed in Internet Marketing |Tags: Internet marketing, web marketing
I thoroughly enjoyed my time today at the Digital Marketing Symposium, held in Times Square in New York City by Richmond Events. You can check out the slides for my workshop, “Converting Online Visitors to Customers” and my closing keynote speech, “How the Web Changes the Old Marketing Rules,” but I also wanted to share with you the most insightful thing I heard today. The morning keynote speaker, John Moore (veteran of Starbucks and Whole Foods), told us, “Only confident brands should use social media marketing.” He explained that if you doubt that you’re so special, or you worry about what your customers really think, stay away from social media and instead invest your money in whatever will give you that confidence first. That’s good advice for anyone.
Friday, September 26th 2008 at 9:37 pm |
Wow! That’s pretty sage advice. Not going to get “viral buzz” about a mediocre product…
Saturday, September 27th 2008 at 1:40 pm |
Nice post, short but very well written. i like the suggestion and i agree with it that if the companies have any doubt about their products then they should not use social media for marketing. First they should have faith in their product and service and then they should go for it. Because if you don’t have faith then you wont get the required results.