Sometimes it feels like we don’t have time to do anything, but in copywriting, sometimes the shorter, the better. I think we drone on in our copy when we don’t know exactly what to say to persuade the customer. Check out my new post at Search Engine Guide about what a hitchhiking hippie can teach us about copywriting in “Copywriting for the Busy.”
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And the hottest business idea is a lot of hot air unless the technology works—works for your business and works for your customer. The solution to these dilemmas is Biznology. Because modern marketing problems can't be solved by taking just a technical approach or just a business approach to a solution. You need to use both.
Whether your business is large or small, you need Biznology to make it all work. Biznology takes on topics each day where technology and business intersect—topics that require both business acumen and technical smarts, such as social media, search marketing, Web site search, Web metrics, Web personalization, and many more—just about any digital marketing subject.
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