Always Be Reading “Always Be Testing”

By Mike Moran. Filed in Internet Marketing, Web Metrics |
Tags: A/B testing, Always Be Testing book, multivariate testing

New Internet books come out all the time, but few are as important as this one. Bryan Eisenberg and his merry band at FutureNow have created THE book to lead you through testing using Google Website Optimizer. Now, you use a free tool, plus get a free book—the $20 book comes with a $25 Google AdWords gift certificate. If you’re still not convinced, read my review on Search Engine Guide, called “Always Be Reading Always Be Testing.”

This entry was posted on August 13, 2008 at 10:48 pm and is filed under Internet Marketing, Web Metrics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

One Comment

Comment by Bryan Eisenberg:
Friday, August 15th 2008 at 11:38 am |
Thank you for the kind words Mike. I agree the book with the coupon makes for a good ROI on the book, even if you never test one of the 250 ideas in the book.

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Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

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