If you’ve spent your marketing career toling away in small businesses, and never having enough money to really do your marketing right, fear not. You have enough money now. The Web has provided a boatload of marketing tactics that are cheap or even free. Check out my post on Small Business Unleashed on Why Web Marketing Favors Small Business.
Biznology is the place where business and technology come together to form a winning customer experience. Technical marvels are, well, marvelous, but they don't ring the cash register by themselves.
And the hottest business idea is a lot of hot air unless the technology works—works for your business and works for your customer. The solution to these dilemmas is Biznology. Because modern marketing problems can't be solved by taking just a technical approach or just a business approach to a solution. You need to use both.
Whether your business is large or small, you need Biznology to make it all work. Biznology takes on topics each day where technology and business intersect—topics that require both business acumen and technical smarts, such as social media, search marketing, Web site search, Web metrics, Web personalization, and many more—just about any digital marketing subject.
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Sunday, June 15th 2008 at 3:54 am |
Very good article Mike. We spacialize in SEO for small local companiss. The opportunities for both the client and ourselves is tremendous.
Monday, June 16th 2008 at 4:34 pm |
Very informative article. Internet is an ocean which has room for everybody.