Do You Know How to Optimize Landing Pages?

By Mike Moran. Filed in Internet Marketing  |   
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Cover of Landing Page OptimizationWhen you speak at conferences frequently, you meet a lot of interesting people. When I was at Search Engine Strategies in New York in March, Tim Ash came up to me after my speech and gave me his great book, Landing Page Optimization. It took me a while to crack it open, but I want to make sure you don’t make the same mistake. Tim’s book is a must-read for any Internet marketer, because your landing page is the welcome mat for your whole site. If your landing pages don’t work for your visitors, then you need to read Tim’s book. And if you think that they are working, you might want to check Tim’s book anyway, because they could probably work better than they do now. Read my book review of Landing Page Optimization at Search Engine Guide.

14 Comments

  1. Comment by zohai:

    Hmm.. I guess landing page gives the first impression and if they can’t find what they want easily although it’s there they’ll leave. So it’s actually adding convinence to your audience.

  2. Comment by Dust Collecting:

    Great review the book is going on my wish list.

  3. Comment by Blisters:

    Zohai,
    I agree with you,landing page is the most crucial because it is the page whether visitors will stay or leave from the site.

  4. Comment by Mike Moran:

    Landing pages are crucial for the reasons everyone is stating, but what you’ll find after you optimize your landing pages is that you’ll then want to optimize the second and third pages of your experience, also, Because EVERY page of your experience is a chance for customers to go forward or to bail out. Until they complete your conversion, you haven’t gotten anything tangible.

  5. Comment by Southwest Rugs:

    Landing page are the most important part on our websites. I do agree with Zohai, Landing Page is where the first impression come in. It must not to crowded so our readers could find anything in it easily.

  6. Comment by Team Building:

    The landing page is the most important and needs the most attention. Great post and great review, keep it up.

  7. Comment by home directory:

    I do take seriously on my landing page. Thats the key to get readers attention. Not to messy and must be easy to access any information on it. Great post.

  8. Comment by hair loss:

    A nice design with great features of landing pages surely will attract more visitors to it. That is why many bloggers willing to spend on designing it.

  9. Comment by irish gifts:

    I spend lots of money to hire a designer to make a good landing page on my sites. First impression is important and that is the way to get readers attention to my site.

  10. Comment by Ecommerce solutions:

    I agree. First impressions are crucial to our sites. Landing page must be exiting and easy to access. It got me a headache to design mine.

  11. Comment by cover creator software:

    I think i underestimated the value of landing page. Now it’s clear to me. Ill need to redesign it.

  12. Comment by Baby Changing Bags:

    I knew that landing page are important. Design is the most important thing here. I would leave it to the professional.

  13. Comment by php scripts:

    I wish to create a website of my own but i do know know where to start and how to also. With the help of landing page, i think i can create a simple one within my abilities, without hiring a designer(expensive). Thanks for the info.:D

  14. Comment by kannada:

    well its all about adwords creation i guess
    good landing means good conversion :)

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