Biggest Mistakes in Search Marketing

By Mike Moran. Filed in Search Marketing |

You know that I am a big fan of doing things wrong quickly, which is my way of describing radical experimentation. I like to say that if you keep shooting at the sky, eventually a duck will fall. But that’s no reason not to aim. Check out my guest post on the Yahoo! Search Marketing blog for the three biggest mistakes in search marketing. After you read it, at least you’ll know some places to avoid aiming.

This entry was posted on January 15, 2008 at 10:26 am and is filed under Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

2 Comments

Comment by MarketingProwess:
Monday, January 28th 2008 at 4:12 pm |
Mike,
Thanks for another great post. I just had the moment to read through the Yahoo! Search Marketing blog. Also wanted to congratulate you on Do IT Wrong Quickly. The staff over a Marketing Prowess just finished reading it and we posted a review on our blog today. The analytics chapter and insights were awesome and worth the price of the book alone….I hope that our readers enjoy the book as much as we did. Again congrats and best wishes.
-The Marketing Prowess Staff

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Comment by Mike Moran:
Monday, January 28th 2008 at 4:46 pm |
Thanks for the kind words and the nice review.

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Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

Mike Moran

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