Thanks to Lee Odden for publishing some of my rantings on his outstanding Online Marketing Blog, which you should subscribe to, if you don’t already. Lee said I could write about anything related to search marketing, and I guess the subject closest to my heart (after the publication of my new book) is why is it so hard for people to start?
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And the hottest business idea is a lot of hot air unless the technology works—works for your business and works for your customer. The solution to these dilemmas is Biznology. Because modern marketing problems can't be solved by taking just a technical approach or just a business approach to a solution. You need to use both.
Whether your business is large or small, you need Biznology to make it all work. Biznology takes on topics each day where technology and business intersect—topics that require both business acumen and technical smarts, such as social media, search marketing, Web site search, Web metrics, Web personalization, and many more—just about any digital marketing subject.
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