Podcast with Lee Odden

By Mike Moran. Filed in Internet Marketing |

I returned home late last night from an eight-day business trip (longest I have ever been away from my family) and I am taking the day off today. I did want to post something for you today, however, so it is fortunate that IBM Press released the first two of eight podcasts where Lee Odden (of Online Marketing Blog and the TopRank Online Marketing consulting firm) interviews me on a variety of marketing-related subjects. Lee was a joy to work with and we had a good time chatting about subjects we are both passionate about. Each one is just 10-20 minutes long, so you might be able to squeeze them into your busy day. The first two podcasts are about the marketing changes occuring on the Web and the second is on how you think about the new marketing communications possible now.

This entry was posted on October 19, 2007 at 12:07 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

One Comment

Comment by Lee Odden:
Saturday, October 20th 2007 at 3:08 pm |
Hey Mike, it was an absolute pleasure doing the podcasts with you. I just finished listening to both of them and there’s quite a lot of insight. I am making them required listening for our team and am sharing with our clients as well. After listening there’s no doubt what the next steps are: buy the books!

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Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

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