Biznology is the place where business and technology come together to form a winning customer experience. Technical marvels are, well, marvelous, but they don't ring the cash register by themselves.
No matter what your needs, Biznology has the digital marketing information you need:
Whether your business is large or small, you need Biznology to make it all work.
April 8 at 11 am ET with Ruth P. Stevens
The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads. So how do you provide your sales team with the leads that will increase their productivity by 200% or more? This fast-paced session introduces the top techniques for B2B lead generation today, from calculating the right number of leads required and setting qualification criteria, to managing lead tracking and reporting.
In this webinar, you’ll find out
• Your best prospecting media–and the media channels to avoid–for lead generation campaigning today
• The single best offer strategy in B2B marketing today; plus other offers that motivate action
• Lead qualification techniques that make your sales force happy
• How to quadruple your campaign productivity with lead nurturing
• The top two metrics that are essential to measuring the results of your lead generation investments
In this free 30-minute Biznology® webinar, you’ll learn the soup-to-nuts process of generating qualified leads and tracking them to closure. And your sales counterparts will thank you for that!
Special presentation sponsored by BarnRaisers, eMarketing Strategy, GaggleAMP, MENG (NJ Chapter), and Unison
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and FDU.
In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as a senior strategist for Converseon, a leading digital media marketing consultancy. Mike also worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).