Biznology Monthly Newsletter
If you’ve been paying attention to what Google has been doing the last few years, you know that SEO has turned into an all-out war on spammers. If you’re still thinking that all-out link-building campaigns are the route to success, it’s time to re-evaluate, despite the long-standing advice that link building is the best method for increasing your site’s “Google juice.” The truth is not only that link building might be wasting your time, it might actually be hurting your marketing. more »
Facebook is the biggest social network, but there is a lot more to social media than Facebook. Still, my title stands. If you tried to find the most important face of social media, it has been and continues to be Facebook. Why is this important? Because what Facebook does can give us clues as to how the whole industry will go. Now, understand, I am not saying that Facebook is the best at everything. YouTube is definitely a more important place for video. Blogs offer a form that Facebook doesn’t have. Pinterest and Vine and lots of other venues outdo Facebook in many ways. But to me, Facebook is the one to watch. And what I am watching is filtering–EdgeRank is something that is the first of its kind, not the last. more »
I’m starting to see a lot more companies working on improving their website search. It’s always made sense to me, but for some reason, most companies haven’t focused on it. But when you think about, someone who is already on your site who is willing to search within your site might be a lot better prospect than someone else. So, if you have a site search engine that your customers are disappointed in, why might that be happening? more »
I run into many people my age or even younger–for some reason more and more people seem to be younger than me each year–who are unemployed or underemployed. I don’t mean that they merely don’t like their job or that they have been out of work for a month or that they think they could be doing more than they are. I mean that they are seriously working at far below what they are capable of–or they have not been working for months on end. One of the things that I tell them to do is to Promote Yourself, which is the title of Dan Schawbel’s new book. Dan usually focuses on Millenials, but I think the message is for everyone.
You can’t be in our business without reading about the hottest new device that no one actually has. And as long as it sets me back $1500, I am OK with not having it. But I know that price will come way down, so that isn’t a long-term problem. No, even if you gave me a pair of Google Glass–er, gave me a Google Glass–um, if you just gave them to me, I am not sure I would want them/it. I’m looking for more than what they do. more »