Biznology
Where business and technology create a winning customer experience.
Events
Sep 6, 2016
Online course from Rutgers Business School

Mike Moran and Tim Peter both teach modules of the Rutgers Business School Exec Ed Online Mini-MBA™: Digital Marketing program. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This 12-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.

 
Sep 12, 2016
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching three modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
Sep 13, 2016
Biznology® Webinar with Kristina Jaramillo

Studies show that just 1 in 5 business leaders and sales and marketing professionals can demonstrate a clear ROI from their social media marketing and social selling. Most focus on brand awareness, reach and numbers instead of relationships and how to leverage them to create revenue. Kristina Jaramillo, of GetLinkedInHelp.com, says: “Social media reach without engagement that leads to revenue means NOTHING!”


In this 30-minute webinar, Kristina will share mistakes that CMOs at leading large corporations, small to medium sized organizations and even social media firms are making–and why these mistakes lead to minimal results. B2B buyers are even calling for a change in how you market to them on the #1 B2B social media network. Most importantly, you’ll see what it takes to go from “connection” to revenue.


You'll discover:

• Systems, content, processes and tools to go past brand awareness and actually drive demand and revenue

• How your LinkedIn marketing and social selling strategy should focus on the entire awareness-to-revenue customer lifecycle

• Emerging trends that signal a need to change how you engage with B2B buyers

• Case studies, like how a leading communications company gained more qualified leads than from all other initiatives


Sponsors: BarnRaisers, GaggleAMP, Gerris & GetLinkedInHelp.com


Kristina Jaramillo is a Biznology author whose articles appear on top websites like MarketingProfs, Forbes and Salesforce. Kristina is featured as a marketing expert in LinkedIn's “Sophisticated Marketers Guide to LinkedIn.” As Managing Partner of GetLinkedInHelp.com, she provides revenue opportunities to Nasdaq Indexed companies, Fortune 1000 companies, professional service firms, consultancies and small businesses with complex sales cycles that require real relationships. She’s increased their ROI by building and leveraging relationships with key influencers and decision makers. Her clients are having “moving forward” sales conversations with companies like Microsoft, Staples, Astra Zeneca and PayPal.

 
Sep 19, 2016
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching one module for the Rutgers Mini-MBA for Engineers and Technology Managers. This course empowers the technical professional with increased business acumen. It was strategically developed through collaboration between the internationally ranked Rutgers Business School and the IEEE, the world’s largest professional association. Technical professionals who complete the Mini-MBA program will be better attuned to customer needs and stakeholders’ perspectives, will be able to align technical progress with business strategy, and will understand financial levers and operations.


This ten-module certificate program, taught by a team of top industry experts, incorporates cutting-edge digital technology into the teaching approach, supplying all participants with their own Apple® iPad™ and leveraging a proprietary mobile application to deliver the course content. The program is one-week daytime accelerated course.

 
Oct 17, 2016
Rutgers Business School in New Brunswick, NJ

Mike Moran and Tim Peter both teach modules of the Rutgers Business School Exec Ed Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This one-week certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 

Webinars

video

Does your current content marketing strategy stand alone? Have you wondered why your best content isn't bringing the organic traffic you expected?...