Biznology
Where business and technology create a winning customer experience.
Events
May 17, 2016
Biznology® Webinar with Heather Lloyd-Martin

You’ve struggled over your sales copy, created what you thought was a persuasive page and waited for conversions to start clicking.


But now, you find your copy isn’t converting. Instead of making massive sales, your sales pages are falling flat…and you don’t know why.


Wouldn’t it be nice to have a copywriting “cheat sheet” that would make writing top-notch sales pages a breeze?


You can–and Heather Lloyd-Martin can help.


Good news: There are scientifically tested writing techniques that help you connect with your reader and give your copy a one-two conversion punch. In this free 30-minute Biznology® webinar, Heather will teach you the simple (but powerful) formulas top copywriters use to structure their content for maximum profit potential.


This webinar will be loaded with actionable tips you can implement right away. You’ll learn:

• Why sales writing formulas can make your writing life a breeze.

• How to use AIDA, PAS and FAB in your sales copy.

• How to start thinking about content ideas to drive your lead gen and sales cycles

• How to weave in SEO writing principles so your copy can position AND convert.

Plus, she’ll discuss the latest research on how to write headlines that get maximum clicks!


Isn’t it time to break free from boring, non-performing sales copy? Whether you write website copy, or evaluate content written by other writers, this webinar is a must-attend!


Hurry, sign up today–before your competitors do!


Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris Corp and SuccessWorks


Heather Lloyd-Martin is one of our Biznology bloggers and is the President of SuccessWorks. An 18-year search marketing veteran, Heather is considered one of the top SEO content development experts in the world. She trains individuals and companies in the latest SEO copywriting techniques and consults directly with clients.

 
Jun 6, 2016
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching three modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
Jun 14, 2016
Biznology® Webinar with Andrew Schulkind

Unless you’re selling goods or services with a buying cycle of “right now” (like lattes) you need a way to stay in touch with prospects as they move through the buying cycle toward a decision. That need is particularly crucial early in the process, when prospects aren't yet open to talking to a salesperson. Email, done well, may just be the perfect solution.


But how do we create email campaigns that work?

• By understanding what your audience really wants–and doesn’t want–when they go to their overstuffed inboxes

• By knowing how to measure what is working and how to adjust over time

• By understanding the importance of balancing mobile vs. desktop, impressions vs. engagement, and other sometimes competing elements of successful email marketing


In this free 30-minute Biznology® webinar with Andrew Schulkind, you will learn the concepts that work regardless of your industry and audience, and learn the metrics to track to ensure your email marketing is always improving. We’ll focus on building great subject lines, crafting great content, encouraging action, and staying on the right side of the regulatory line.


Special presentation sponsored by Andigo New Media, BarnRaisers, GaggleAMP, and Gerris digital


A veteran content marketer, web developer, and digital strategist, Andrew founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With a passion for true collaboration and meaningful consensus, his work touches social media, search engine optimization, and email marketing, among other components. He views his primary goal as encouraging engagement. Getting an audience involved in your story requires solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either.

 
Jun 21, 2016
Text Analytics World Conference, Chicago

Register before May 6 for lowest price and use code SPEAKER for an additional 15% off on a two-day pass.


Mike Moran is speaking on the second day of the TAW Conference. Social media listening doesn’t always need fancy tools, when spotting trends is all you need to do, such as for crisis management. But when conducting market research, you must aggregate the conversation and draw broad conclusions on sentiment and other categories, highlighting huge challenges that don’t always have easy answers. Semi-supervised machine learning, relevance feedback, crowdsourcing, and other techniques can provide some answers to these challenges to allow customized categorization of social conversations and even the hope of predictive levels of accuracy.


Text Analytics World is where leaders in the field gather. Join us for practical solutions, new approaches, and the most interesting applications of text analytics. TAW speakers deliver the latest methods and techniques. With valuable networking opportunities, you’ll share strategies and tips with fellow attendees.


This leading event provides the means for people in fields traditionally separate and siloed to communicate and learn from one another – discovering how much they can gain from an interdisciplinary collaboration.

 
Sep 6, 2016
Online course from Rutgers Business School

Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Online Mini-MBA™: Digital Marketing program. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This 12-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.

 
Sep 12, 2016
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching three modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
Oct 17, 2016
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching the social media listening module of the Rutgers Business School Exec Ed Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This one-week certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 

Webinars

video

In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. Robert wasn't able to show the...