Biznology
Where business and technology create a winning customer experience.
Events
Dec 5, 2016
Rutgers Business School in New Brunswick, NJ

Mike Moran is teaching three modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This one-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 
Jan 10, 2017
Biznology® Webinar with Tim Peter

Are you confused and frustrated by the rapid pace of change in digital marketing? Do you find yourself struggling to get ahead or sometimes feeling that it’s hard to even keep up?


You’ll find out how to anticipate, analyze, and adapt to the changes coming to search, social, and content marketing in the New Year and how to put those to work for your business. Tim will focus on:

a) The emerging and core trends common across digital channels – including search, social, and content marketing – that you need to know next year

b) How successful companies are leveraging those trends to improve their brands and business

c) Tips and techniques for staying ahead of the game all year long


In this free 30-minute Biznology® webinar, Tim Peter will provide insights into the core trends shaping marketing and provide you with some simple, effective tools to stay in front, all year long. Don’t miss this special opportunity to learn some necessary skills to help you compete in the constantly-evolving digital landscape.


Sponsored by BarnRaisers, GaggleAMP, Gerris Corp, MountainTop Data, SoloSegment, and Tim Peter & Associates


By registering for this webinar, you will receive occasional emails about upcoming events. You may unsubscribe at any time.


Tim Peter is one of our authors at Biznology. He is President of Tim Peter & Associates, an e-commerce and digital marketing consultancy building brands and businesses via the social, local, mobile web. Tim’s award-winning work over the last 15 years for companies like Wyndham, Charles Schwab, and others has generated billions of dollars in online revenue. Tim is also President of SoloSegment, where he helps companies discover how marketing, technology, and analytics tie together to drive business results.

 
Jan 17, 2017
Online course from Rutgers Business School

Mike Moran and Tim Peter both teach modules of the Rutgers Business School Exec Ed Online Mini-MBA™: Digital Marketing program. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This 12-week certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.

 
Jan 25, 2017
Online course from Rutgers Business School

Mike Moran is teaching the social media listening module of the Rutgers Business School Exec Ed Online Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This 12-week certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 

Webinars

Outside-in Marketing webinarvideo

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of...