Biznology

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For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and check when we wake up.  Now more than ever, people are using their mobile devices to not only make phone calls and send text messages, but to access information on the Internet. According to the Pew Internet & American Life Project, the majority of American adults who have cell phones are now using them to go online. Within that surveyed group, nearly one third of those adults use their phones for the majority of their Internet access. Also important to note,  it is projected that smartphones and tablets sales will gradually increase over the next few years, while sales of  computers (PCs and laptops) are expected to remain stagnant. So, the question is, is your website changing wit this mobile revolution, or is it remaining stagnant? Read the remainder of this entry »

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Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. Local customers provide the support that small businesses need to keep going, which makes optimizing your website for local search engine rankings even more important. Read the remainder of this entry »

In last month’s post on this

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blog, Are Keywords Market Shares? I made the case for exploiting more valid and qualified keywords to capture more Web customers. In itself, this seems as basic as having a large store serviced by many doors –i.e., one or more doors per street surrounding the store. Everyone passing by interested in what you have to sell might like to step in and have a look at what you have to offer no matter from what street they’d come in from. Even on the Web, letting potential customers walking by on the sidewalk without noticing your store because it’s lacking a door or a showcase (or a valid keyword) still isn’t a good idea. Read the remainder of this entry »

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Several years ago, I wrote a post called What’s Google’s Strategy? where I broke down the search giant’s real business model:  advertising anything everywhere. And while I have had more to say over the last few years, I never really felt the need to redo that post because I hadn’t seen anything fundamentally changing about Google’s strategy. But with Larry Page now at the helm, I believe that we have enough evidence that Google’s strategy is changing. It’s not that Google is moving away from advertising, which will comprise the lion’s share of revenue for a very long time. But Google is turning into more than a one-trick pony, and its strategic moves are as much defensive as offensive. Read the remainder of this entry »

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My monthly Biznology® Webinar Tuesday was called “Optimize Your Web Site Search.”  I talked for 30 minutes about how to help searchers find what they want on your Web site.  Did a frustrated searcher just ask again why your site search engine stinks?  Site search foments frustration because you can’t deliver on the implied promise: “Type in anything and we’ll find it.”  You’re not sure whether the problem is the search engine technology you use, the way you’ve set up the search engine, or that blasted content on your site.  Your authors don’t use the right keywords, your Webmasters block the spiders, marketers insist on their precious message, and tech support people write entirely in acronyms.  When you add it all up, it’s a wonder anyone finds anything with your site search engine. Read the remainder of this entry »