Biznology
Where business and technology create a winning customer experience.

Web Metrics

Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing, which helps content marketers to...

Maybe you started working with a CRM last year, but you didn’t get it set up in the most efficient way to meet your...
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Every digital marketer worth his salt has identified a buyer's journey--maybe more than one for different audiences or different personas. If you are doing...
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There. I said it. It's possibly my biggest pet peeve in marketing. What I see, over and over, is otherwise smart companies getting sucked...
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What good is data if you don’t know what to do with it? Web Analytics is the measurement, collection, analysis, and reporting of...

I work with many clients (I just can't hold down a job), and I see one thing over and over. Somewhere along the way,...

You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert...

As a marketer, I am a late bloomer. I spent most of my career in technology, not doing any marketing at all until 20...
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Twitter and Google have made amends. In the past, this was not the case. Before...

Webinars

video

  Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Unless you’re selling goods or services with a buying...