Biznology
Where business and technology create a winning customer experience.

Web Metrics

Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost...
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Data gets a bad rap. Too often when we think of data, our eyes glaze over as we envision people with pocket protectors lecturing...

Managers of large sites must balance search AI with navigation IA My job involves building content systems and platforms for the world's largest private digital...

Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine...

Data is everywhere, and as long as it’s out there, hackers will try to get it. If your company falls victim to a data...
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Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Is there such...

Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the...

One of my daughters was in her first year of college when she spoke to her professor about how to turn in her assigned...

Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing, which helps content marketers to...

Webinars

Are you confused and frustrated by the rapid pace of change in digital marketing? Do you find yourself struggling to get ahead...