Biznology
Where business and technology create a winning customer experience.

Web Metrics

Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the...

One of my daughters was in her first year of college when she spoke to her professor about how to turn in her assigned...

Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing, which helps content marketers to...

Maybe you started working with a CRM last year, but you didn’t get it set up in the most efficient way to meet your...
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Every digital marketer worth his salt has identified a buyer's journey--maybe more than one for different audiences or different personas. If you are doing...
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There. I said it. It's possibly my biggest pet peeve in marketing. What I see, over and over, is otherwise smart companies getting sucked...
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What good is data if you don’t know what to do with it? Web Analytics is the measurement, collection, analysis, and reporting of...

I work with many clients (I just can't hold down a job), and I see one thing over and over. Somewhere along the way,...

You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert...

Webinars

video

Does your current content marketing strategy stand alone? Have you wondered why your best content isn't bringing the organic traffic you expected?...