Biznology
Where business and technology create a winning customer experience.

Web Metrics

Every digital marketer worth his salt has identified a buyer's journey--maybe more than one for different audiences or different personas. If you are doing...
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There. I said it. It's possibly my biggest pet peeve in marketing. What I see, over and over, is otherwise smart companies getting sucked...
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What good is data if you don’t know what to do with it? Web Analytics is the measurement, collection, analysis, and reporting of...

I work with many clients (I just can't hold down a job), and I see one thing over and over. Somewhere along the way,...

You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert...

As a marketer, I am a late bloomer. I spent most of my career in technology, not doing any marketing at all until 20...
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Twitter and Google have made amends. In the past, this was not the case. Before...
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I'm starting to see a lot of frustrated CMOs. There was a time not too long ago, when digital marketing seemed simple. Or at...

For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a...

Webinars

video

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media,...