Biznology
Where business and technology create a winning customer experience.

Web Metrics

Maybe you started working with a CRM last year, but you didn’t get it set up in the most efficient way to meet your...
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Every digital marketer worth his salt has identified a buyer's journey--maybe more than one for different audiences or different personas. If you are doing...
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There. I said it. It's possibly my biggest pet peeve in marketing. What I see, over and over, is otherwise smart companies getting sucked...
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What good is data if you don’t know what to do with it? Web Analytics is the measurement, collection, analysis, and reporting of...

I work with many clients (I just can't hold down a job), and I see one thing over and over. Somewhere along the way,...

You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert...

As a marketer, I am a late bloomer. I spent most of my career in technology, not doing any marketing at all until 20...
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Twitter and Google have made amends. In the past, this was not the case. Before...
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I'm starting to see a lot of frustrated CMOs. There was a time not too long ago, when digital marketing seemed simple. Or at...

Webinars

video

In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy. You’ve struggled over your sales copy, created...