Biznology
Where business and technology create a winning customer experience.

B2B Marketing

Mindi Rosser - Customer Experience - Biznology

One of the challenges business owners face is attracting new customers while trying to retain current customers....
Micro-learning practices can help you come up with striking new approaches to video content.

You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your...

I caught up recently with Ichiro Niwayama, founder of Symphony Marketing, the leading B2B-demand generation agency in Japan. His new book, Ultimate...

Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost...

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership...

Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from...
Account Based Marketing

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article...

While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.  A standout in the B2B marketing...

If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to...

Webinars

Are you confused and frustrated by the rapid pace of change in digital marketing? Do you find yourself struggling to get ahead...