Biznology

I know I promised a comprehensive HOWTO in last week’s blog post, Your social campaign needs 1000x followers  but I was spending time with NPR over the weekend, as heard through WAMU 88.5FM here in DC, and TED Radio Hour came on, titled “Giving It Away” so I had to discuss this instead this week. What really caught my attention was the last segment, “Amanda Palmer: How Do You Get People To Pay For Music?“  Amanda Palmer discusses her past as a street performer (drop a dollar in the hat for the Eight-Foot Bride), busker (a street musician) and how she’s taken everything she learned from relying making her living from the kindness of strangers and passer-by’s and brought it into the Internet age. Read the remainder of this entry »

Photo credit: Wikipedia

Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology® Webinar about how to use Pinterest as one of your marketing strategies.  Been following all the hype about Pinterest but not quite sure how it applies to your business? Maybe you’ve even taken the time to set up a Pinterest page, but never got past your first few pins. Read the remainder of this entry »

Very few people hang on your every word. Everything that comes out of Ellen’s mouth is duly noted. Same thing with Bieber, Gaga, and Katy. Godin and (skinny) Brogan only need to say something once. But if you’re reading this, there’s a good chance you’ll need to speak up, maybe repeat yourself, and be more persistent than the Earth’s top celebs or our most hallowed social media motivational speakers. Read the remainder of this entry »

Photo credit: Wikipedia

In my last Biznology post, I suggested that Amazon would be a better model for your internal social platform than the obvious choice of Facebook. After all, Facebook plays a simple “eyeballs” game–the more people spend time on it, the better–while Amazon only realizes business value when actual financial transactions occur. If users are just browsing but not buying, Amazon would be in big trouble. Likewise, the success of your internal social business platform cannot be measured by simply counting number of users, page views or the amount of time your employees spend there.  Read the remainder of this entry »

Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” And by “nice guy” I mean you’re spending too much time worrying about what others think to the point of turning your entire social media marketing campaign into a milquetoast and pablum sandwich. You spend too much time trying to get everyone to like you. You’re always afraid of stepping on toes or offending anyone. You’re especially afraid of getting fired. If you’re honest with yourself, that’s your biggest fear: losing your job if you’re an employee or losing (or alienating) your clients (or prospects) by doing something as revolutionary as having a voice, an opinion, an agenda, or a point-of-view. Heaven forbid.

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