Biznology
Where business and technology create a winning customer experience.

Social Media Marketing

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning...

1. Welcome, Lisa! Could you please describe your professional background? How has your work brought you to where you are now, a leader in...

It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them...
Account Based Marketing

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article...

If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to...
micro-influencer marketing domino effect

I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play...

If you’ve been following my content, you would have seen that I engage in creating challenger sales and marketing content. For example, my article...
There are easy ways to increase customer engagement with videos

Increasing customer engagement with video is not the same as upping the level of charm in the video. It's getting the customer involved. On...

My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a...

Webinars

Outside-in Marketing webinarvideo

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of...