As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought? Here’s why you should consider adding Pinterest to your social media list. [Read more...]
Hiring someone to both speak and respond as you on social media is not cheating. Think of it as delegation: you can’t be everywhere, all the time. There’s just one you and there are upwards of 1.4 billion people who, at any moment, could engage you, your brand, company, product, or service — brands, companies, products, and services. Your slice of that always-open pie is surely fewer than the global membership of Facebook; however, even if your portion is modest, are you committed to not only producing content for online consumption (broadcasting) but listening, responding, and engaging, too? [Read more...]
A question I hear often after any presentation about the implementation of a social networking platform at the workplace is: what advice can you give to companies starting their journey now, or willing to reboot their strategy? Well, my first suggestion is that you actually ask that question to a wide variety of practitioners, both successful and not-so-successful, as each experience is unique and not fully repeatable. Having said that, there are a number of items that I do see as key factors that can make a major difference towards a successful rollout. In this series, I’ll be listing a few you may want to consider, no matter if you are at the beginning of your social business odyssey, or in the middle of a pause-rethink-reset strategy. To start the series, I’ll tackle the question: with so many vendors of social platforms around, and all offering similar capabilities at first sight, does it really matter which one you choose?
Facebook is the biggest social network, but there is a lot more to social media than Facebook. Still, my title stands. If you tried to find the most important face of social media, it has been and continues to be Facebook. Why is this important? Because what Facebook does can give us clues as to how the whole industry will go. Now, understand, I am not saying that Facebook is the best at everything. YouTube is definitely a more important place for video. Blogs offer a form that Facebook doesn’t have. Pinterest and Vine and lots of other venues outdo Facebook in many ways. But to me, Facebook is the one to watch. And what I am watching is filtering–EdgeRank is something that is the first of its kind, not the last. [Read more...]