Biznology
Where business and technology create a winning customer experience.

Social Media Marketing

video

Rob Petersen's latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it?...

A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT...

I recently ended my stint as Content and Social Media Chair of MIT Enterprise Forum here...
video

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media,...

Google took away your keyword data. I know how awful that was. But what are you doing about it? Yes, you can bemoan your...

“I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.” “Why would I want to...
audienti OMAlab logo

I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site...

Clients speak with me all the time about all the things that they do to understand customers. They use focus groups, surveys, Net Promoter...

Every day, someone asks me why they should pay for social listening technology. [Full disclosure: I server as a senior strategist for

Webinars

video

Rob Petersen's latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it?...