Biznology
Where business and technology create a winning customer experience.

Social Business

Disclaimer: This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational...

  So far, I have done one interview in the Leaders in Social Media Strategies series. Before introducing you to other leaders, I...

Summary: if you have multiple locations and/or multiple products, you need to create social media...

“I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.” “Why would I want to...

Every day, someone asks me why they should pay for social listening technology. [Full disclosure: I server as a senior strategist for

I had the chance recently to catch up with Martyn Etherington, a marketing leader I’ve long admired. Martyn had just left his...

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the...

Bill Gates has expressed serious concerns about artificial intelligence and its threat to humanity, commenting on Elon Musk’s $10 million

Last year one of my Marketing students approached me for advice about a new business opportunity that she was considering. She had noticed frozen yogurt...

Webinars

Outside-in Marketing webinarvideo

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of...