Biznology
Where business and technology create a winning customer experience.

Social Business

“I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.” “Why would I want to...

Every day, someone asks me why they should pay for social listening technology. [Full disclosure: I server as a senior strategist for

I had the chance recently to catch up with Martyn Etherington, a marketing leader I’ve long admired. Martyn had just left his...

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the...

Bill Gates has expressed serious concerns about artificial intelligence and its threat to humanity, commenting on Elon Musk’s $10 million

Last year one of my Marketing students approached me for advice about a new business opportunity that she was considering. She had noticed frozen yogurt...

In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department. We didn't...

This is the 3rd and final post in the Internal Social Business for Leaders series. By now, you should have a

As new technologies come along and threaten existing business models, those in leadership roles are often perplexed as to what actions they should take....

Webinars

video

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media,...