Biznology
Where business and technology create a winning customer experience.

Content Marketing

Anytime I read about content marketing, the phrase “compelling content” inevitably appears. No one ever bothers to define it, and writers seem to accept...

If you're not using video in your social media marketing, what are you waiting for? The engraved invitation came back in 2006 when Google...
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If you’ve ever struggled to create a high volume of quality content marketing, you’re in the majority. In fact, 64% of marketing professionals...

In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Develop the relationship over time until the prospect...

Content marketing has been a buzzword long enough that most marketing-aware business people have a pretty good sense of what content marketing is. I'm...

I've really ramped up my content marketing activities in the past six months and have learned a lot. I try to share what I...

If you're a brand strategist, you have a point of view, an agenda, and a need to influence. You're an activist for your brand....

In implementing social technologies in business, too often a project or an initiative is started without a clear understanding of what success looks like...

How many times have you heard “organic content,” “ content marketing,” “it’s all about content,” or some derivation of these?  A friend of mine,

Webinars

Are you confused and frustrated by the rapid pace of change in digital marketing? Do you find yourself struggling to get ahead...