Biznology
Where business and technology create a winning customer experience.

Content Marketing

micro-influencer marketing domino effect

I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play...

B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out...

Over the past few months, we’ve begun and dug deeper into our exploration of smarter websites and their potential to improve your marketing...
There are easy ways to increase customer engagement with videos

Increasing customer engagement with video is not the same as upping the level of charm in the video. It's getting the customer involved. On...

My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a...

Someone recently asked me what I thought the future of marketing was going to look like: what's driving digital next year and, most importantly,...
Video for business development and sales needs to be less sales-y and more sociable.

People spend more than 100,000,000 hours every day watching video on Facebook, which will soon be 100% video, according to Mark Zuckerberg. Sales and...
Vladimir Putin

Donald Trump recently praised President Putin of Russia with full admiration as “a leader far more than our leader” and that he “has very...

Structured content is the most important trend in digital marketing that you've probably never heard of. Of all the stories and advice in our book...

Webinars

Are you confused and frustrated by the rapid pace of change in digital marketing? Do you find yourself struggling to get ahead...