Biznology
Where business and technology create a winning customer experience.

Reputation Management

“You’ve just become my favorite airline.”  Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As...

“I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.” “Why would I want to...

Every day, someone asks me why they should pay for social listening technology. [Full disclosure: I server as a senior strategist for

Recently, my study and practice of Content Marketing has caused me to reexamine my years in automobile retail marketing and OEM branding offline. While...

Last year, glassdoor published a list of the top 25 companies for culture and values. It’s...

Part 1: Observations I wanted to share some thoughts on a market trend that, while not new, is very much coming into its own in...

It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey. This approach uses old school...

Each Presidential candidate is essentially a brand.  They develop a special persona which they hope will emotionally appeal to their target audience, they own...

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics,...

Webinars

video

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media,...