There is an Internet star or celebrity for just about any topic of interest, and digital media marketing has been the secret to their success. In the early days of Twitter, one of my colleagues made what I thought was an astute observation: “We forget how small Twitter really is.” We were discussing the fact that hardly anyone in the “real world” was on Twitter, and yet everyone we knew – or thought was important – was. That comment held new meaning for me several weeks ago, after reading a New York Times article about Jenna Marbles – The Woman with 1 Billion Clicks. Read the remainder of this entry »
Archive for the Reputation Management Category
A lot of what we discuss in the online space surrounds the idea of building, maintaining, and, ultimately, protecting our online reputation. The same basic principles apply for both the individual and the brand. Whether we want to admit or not we ALL have some kind of online reputation to uphold. It might be a small business owner with his/her name attached to a company. It could be on someone as public-facing as a world-renowned athlete or someone who might be locally famous (or infamous for that matter) like a politician, pastor, teacher, mayor, etc. No matter the situation or the place the reputation of a person is very fragile and it can be destroyed at any time. Or can it? If you are even a modest follower of things political, there is a name that should at least ring an online reputation disaster bell in your head. The name is Anthony Weiner. Weiner is the once-disgraced congressman from New York who turned his Twitter account into a social media Weinerland both literally and figuratively. He committed a social faux pas so egregious that one had to wonder if he would ever be able to show his face in public again. Read the remainder of this entry »
When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After all, the word “media” literally refers to being an intermediary (note the word “media” embedded in “intermediary”). If newsmakers could now reach their audiences directly via the Internet, what use would there be for intermediaries to carry the news? The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.” Read the remainder of this entry »
Yesterday’s Biznology® Webinar by Paul Gillin was about how to prepare for and prevent social media attacks on your brand. That Facebook page you set up to promote your business might just become your biggest headache. Customers who used to suffer frustration in silence now have a voice, and they’re taking their opinions to the whole world. Customer attacks on brands via Twitter, blogs, Facebook, Change.org and many other outlets are skyrocketing, and the task of protecting brand reputation has become one of the top concerns of corporate executives and marketers.
First, a little recap about what I do for a living. I work for Page One Power who is a link building exclusive company. I work full time for them as a writer and a link builder, which means I’m working “on the floor” and usually have no connection to our clients, and they have no connection with me. However, because of my social media profiles and the fact that I’m writing under my own name for Page One Power, I’ve had avenues of contact with dozens of webmasters and editors, but my most eye-opening moments have been when clients or potential clients have contacted me directly through my social profiles. Read the remainder of this entry »