Biznology
Where business and technology create a winning customer experience.

Reputation Management

Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. I have been helping a very smart...

The surge behind the exploding Bernie phenomenon is fascinating for many reasons. It is certainly an indication of how divergent our society and politics...

It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them...

“You’ve just become my favorite airline.”  Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As...

“I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.” “Why would I want to...

Every day, someone asks me why they should pay for social listening technology. [Full disclosure: I server as a senior strategist for

Recently, my study and practice of Content Marketing has caused me to reexamine my years in automobile retail marketing and OEM branding offline. While...

Last year, glassdoor published a list of the top 25 companies for culture and values. It’s...

Part 1: Observations I wanted to share some thoughts on a market trend that, while not new, is very much coming into its own in...

Webinars

video

In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy. You’ve struggled over your sales copy, created...