Winston Churchill is often quoted as saying, “You make a living by what you get; you make a life by what you give.” It’s a profound message that speaks across national boundaries and has a universal appeal. It’s also inaccurate. Churchill never actually said it but my guess is that the people who share it do so without first doing a fact check. It’s probably a harmless error. Records of speeches that Churchill really did make reflect the values in this misquote and he would likely not mind too much. It’s the principle, though. Putting false words in dead leaders’ mouths and other viral memes with the wrong attribution speak to a larger issue of social sharing and how that relates to your business reputation. Anyone can say anything he wants about you, your products, your services and your company name online and it is unlikely readers will do the research to see if the claims are valid. In short, you simply cannot control what is attributed to you or who readily accepts it. [Read more...]
If you find yourself in the crosshairs of an online attack, one that is particularly vicious, mean-spirited, personal, sensational and unrelenting, then you’ll need to initiate an online reputation management campaign. [Read more...]
If you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your own house in order.
Most ORM agencies can easily take back all the land you’ve ceded to negative reviews, rigorous and vigorous besmirchment, and terrible happenstance (life happens and a lot of it really sucks); however, this is all assuming you’ve been done wrong. [Read more...]