Biznology
Where business and technology create a winning customer experience.

Public Relations

There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” While there isn’t a...

  Just a few months ago, I took a stand on the side of writers and creative professionals ("Calling All Creatives"). I argued...

The Republican Party is in turmoil, no doubt about it. White males in suburban and rural areas, their core base, are fed up with...

When I pitch my influencer marketing services these days on behalf of my digital agency

As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good...

I stared my first blogger outreach agency back in 2006. Called AbrahamPR, it evolved into Abraham...
Creative Commons photo via Wikimedia Commons

I was a technology journalist for more than 20 years before taking a decade-long hiatus into social media marketing. Last year I returned to...

I have been struck over the last couple of years as to how much our emotional reactions to stories have changed what...

Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. I have been helping a very smart...

Webinars

video

In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy. You’ve struggled over your sales copy, created...