When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After all, the word “media” literally refers to being an intermediary (note the word “media” embedded in “intermediary”). If newsmakers could now reach their audiences directly via the Internet, what use would there be for intermediaries to carry the news? The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.” Read the remainder of this entry »
Archive for the Public Relations Category
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. Read the remainder of this entry »
Yesterday’s Biznology® Webinar by Paul Gillin was about how to prepare for and prevent social media attacks on your brand. That Facebook page you set up to promote your business might just become your biggest headache. Customers who used to suffer frustration in silence now have a voice, and they’re taking their opinions to the whole world. Customer attacks on brands via Twitter, blogs, Facebook, Change.org and many other outlets are skyrocketing, and the task of protecting brand reputation has become one of the top concerns of corporate executives and marketers.
First, a little recap about what I do for a living. I work for Page One Power who is a link building exclusive company. I work full time for them as a writer and a link builder, which means I’m working “on the floor” and usually have no connection to our clients, and they have no connection with me. However, because of my social media profiles and the fact that I’m writing under my own name for Page One Power, I’ve had avenues of contact with dozens of webmasters and editors, but my most eye-opening moments have been when clients or potential clients have contacted me directly through my social profiles. Read the remainder of this entry »
My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you spend any less time than that, you’re really not a content marketer; however, spending this amount of time on social media brand promotion and protection is really just barely enough time to keep things moving forward. Read the remainder of this entry »