If you’ve been paying attention to what Google has been doing the last few years, you know that SEO has turned into an all-out war on spammers. If you’re still thinking that all-out link-building campaigns are the route to success, it’s time to re-evaluate, despite the long-standing advice that link building is the best method for increasing your site’s “Google juice.” The truth is not only that link building might be wasting your time, it might actually be hurting your marketing. [Read more...]
There’s a joke going around based on Google’s many, many recent changes.
Q: Why are all of Google’s updates—Panda, Penguin, Hummingbird —named for animals?
A: Because managing SEO has become a frickin’ zoo.
How funny you find this joke depends on how badly this stampede of animal-themed algorithm updates—as well as the increase in “Not provided” traffic to your site—has hurt your brand and your business. And I suspect for many of you, it’s not funny at all. [Read more...]
Like Reese’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link-builders tend to be more left brain — technical, logical, analytical, and objective — while content marketers tend to be more right-brain — creative, artistic, intuitive, thoughtful, and subjective. [Read more...]
Unless you’ve been under a rock (and maybe even if you have been), you know that Google over the last couple of years has repeatedly reduced the availability of keyword referral data for organic search–now it seems that it will go to zero. Google’s story is that they are encrypting this data to protect the privacy of the searcher, but it is hard to see how they can say that with a straight face, because for 35 cents a click (or whatever your keyword goes for), they will happily violate the privacy of any searcher with their paid search advertisers. [Read more...]