Credit: Seth1492
What does innovation look like? Is innovation something that only big companies like Apple and Google can do? Absolutely not! Innovation is simply finding a way to provide a “little something extra” to your customers with things they value. Every organization can be innovative. Read the remainder of this entry »
Photo credit: DavidErickson
Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true. But you’d be wrong. Digital marketing, in fact, is way more about marketing than about digital. Even though there are many things that are changing, the basic still stay the same. One of those basics is brand marketing. Far from becoming unimportant, brand marketing is becoming more important to more companies every day. Read the remainder of this entry »
Photo credit: C. G. P. Grey
Though traditionally online and offline experiences are frequently juxtaposed, they work perfectly together. Your customers hang out online but they didn’t turn into robots, so the offline part of your interactions is a must. Online and offline are not foes – they’re friends that are mutually supportive. Want to know why? Read the remainder of this entry »
Photo credit: s_falkow
Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. So they get a lot of measurable value from social media, and they pull it into their programs as a full-fledged member of the integrated marketing mix. In B2B, social media and direct marketing have—in other words—met, hit it off, and developed a long-term relationship. Read the remainder of this entry »
I have been seeing a commercial on TV lately that features Yankee pitcher CC Sabathia pitching (groan) Bayer aspirin. Sports fans are likely to pay more attention to CC than to some identity-less announcer, so that makes sense. What doesn’t make sense is part of what CC says, that he needs to be free of pain so that he can concentrate, because pitching is “100% mental.” Really, CC? 100%? If that was true, then Stephen Hawking should be the best pitcher in baseball. I’m not trying to poke fun at CC–he seems like a nice guy and athletes are not expected to be fabulous public speakers any more than I should be expected to throw a curve ball. No, I wonder what the marketers at Bayer are doing. Read the remainder of this entry »
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