Biznology
Where business and technology create a winning customer experience.

Monthly Newsletter

I just read an article on how awful it is for the US that oil prices are dropping. To be fair, this...

Google took away your keyword data. I know how awful that was. But what are you doing about it? Yes, you can bemoan your...

I understand that many of you get a bit spooked by IT topics. For some of you, that has even stopped you from improving...
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There. I said it. It's possibly my biggest pet peeve in marketing. What I see, over and over, is otherwise smart companies getting sucked...

I'm tired of personas. It's not that they aren't valuable. It's just that we're doing them the wrong way--most of us, anyway--and we are...

I have been my own boss for seven years starting this week, but before that I had a lot of great bosses. But one...

You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert...

As a marketer, I am a late bloomer. I spent most of my career in technology, not doing any marketing at all until 20...

I have been noticing a pattern among many of my large clients recently. They've customized themselves out of business. They've spent so much time,...

Webinars

video

Rob Petersen's latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it?...