Biznology
Where business and technology create a winning customer experience.

Monthly Newsletter

Human beings are wired to make connections from birth using intuition. Usually that is a good thing. But we are entering an era when...

I was speaking to a very smart client this week responsible for answering customer questions for a large company. (I am seeing several clients...

I have been struck over the last couple of years as to how much our emotional reactions to stories have changed what...

I just read an article on how awful it is for the US that oil prices are dropping. To be fair, this...

Google took away your keyword data. I know how awful that was. But what are you doing about it? Yes, you can bemoan your...

I understand that many of you get a bit spooked by IT topics. For some of you, that has even stopped you from improving...
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There. I said it. It's possibly my biggest pet peeve in marketing. What I see, over and over, is otherwise smart companies getting sucked...

I'm tired of personas. It's not that they aren't valuable. It's just that we're doing them the wrong way--most of us, anyway--and we are...

I have been my own boss for seven years starting this week, but before that I had a lot of great bosses. But one...

Webinars

video

In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy. You’ve struggled over your sales copy, created...