Biznology
Where business and technology create a winning customer experience.

Market Research

Clients speak with me all the time about all the things that they do to understand customers. They use focus groups, surveys, Net Promoter...

The state of the art in marketing and advertising and how they use big data, logic,...

How well does Search serve us? Something I believe we all take for granted, or overlook entirely, is the nature of search. When we think of...

Recently, my study and practice of Content Marketing has caused me to reexamine my years in automobile retail marketing and OEM branding offline. While...

While CRM systems have been around for many years, in my experience, among the companies who invest in them, only a few have grasped...

It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey. This approach uses old school...

What truly makes a great brand great? What makes a company, product or service memorable or “sticky?” Great brands resonate with people. They communicate,...

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step...

  I truly feel for the college marketer. Her buyer is notoriously fickle about his preferred method of communication. He has long since rejected paper. Email...

Webinars

video

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media,...