Biznology
Where business and technology create a winning customer experience.

Market Research

Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from...

Donald Trump's presidential victory stunned experts from both sides of the aisle. Polls across every battleground state showed Hillary Clinton with solid leads, yet...

Capitalizing on the current marketing trends will help you as you make your final preparations to your holiday marketing strategy. You likely already have...

Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves...

It used to be that marketing was about money. Marketing was usually a nicer word for advertising, which needed money--lots of it. In the two decades...
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SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want...
Outside-In Marketing book

After a lot of effort (most of it by my co-author James Mathewson), we're happy to announce the availability of Outside-In...

In a business world seemingly gone mad for Big Data, it’s worth remembering that our scramble for better trend lines and demographic profiles shouldn’t...

Clients speak with me all the time about all the things that they do to understand customers. They use focus groups, surveys, Net Promoter...

Webinars

Outside-in Marketing webinarvideo

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of...