Biznology
Where business and technology create a winning customer experience.

Market Research

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SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want...
Outside-In Marketing book

After a lot of effort (most of it by my co-author James Mathewson), we're happy to announce the availability of Outside-In...

In a business world seemingly gone mad for Big Data, it’s worth remembering that our scramble for better trend lines and demographic profiles shouldn’t...

Clients speak with me all the time about all the things that they do to understand customers. They use focus groups, surveys, Net Promoter...

The state of the art in marketing and advertising and how they use big data, logic,...

How well does Search serve us? Something I believe we all take for granted, or overlook entirely, is the nature of search. When we think of...

Recently, my study and practice of Content Marketing has caused me to reexamine my years in automobile retail marketing and OEM branding offline. While...

While CRM systems have been around for many years, in my experience, among the companies who invest in them, only a few have grasped...

It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey. This approach uses old school...

Webinars

video

In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy. You’ve struggled over your sales copy, created...