Yesterday’s Biznology® Webinar by our blogger Tim Peter was all about how the Web affects e-commerce. Does your business have an online shopping cart? Use third-party sites like eBay, Amazon, Etsy, or Expedia? Or do your customers walk into your store? With the rise of social, local, and mobile, your customers likely do all three, often at the same time. What does this mean for your business in 2013 and beyond? Read the remainder of this entry »
Archive for the Local Marketing Category
On Monday, Facebook announced that they updated the “Nearby” feature in Android and iOS apps, making social powerhouse a potentially harmful threat to location-based social apps such as Foursquare and Yelp. “Nearby” on Facebook prior to this update was only a way to view where you friends had checked in. Now, you also can see what places are near a location, based on your friends’ recommendations. Whether or not “Nearby” takes off or not, online marketers need to be aware of the changes and potential it could reach. With 600 million monthly active mobile users, Facebook’s “Nearby” could become the go-to resource for “discovering new places,” trumping sites like Foursquare, Yelp and Google+ Local. Read the remainder of this entry »
The holiday season is an interesting time to observe marketing tactics, especially when it comes to large businesses. Black Friday (now fading into Gray Thursday), Small Business Saturday, Cyber Monday — these are official shopping days that have almost become holidays in and of themselves. It is true that without these named shopping events, retail businesses would likely still rake in the cash during the holiday season – but riding the wave of seasonal excitement ups end of the year revenue. Read on to find out the three digital marketing techniques your small business should be using.
Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. Local customers provide the support that small businesses need to keep going, which makes optimizing your website for local search engine rankings even more important. Read the remainder of this entry »
If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. If you’re not constantly downloading new apps or registering for every single new social network, you’re slacking; if you don’t endlessly click YES when it asks you if you want to search for or invite your friends, you’re derelict in your duties; and if you aren’t hooked in to share everywhere whenever possible, you’re not going to understand how all of these connectors, sharing strategies, cross-posting techniques, check-in features, and general spaminess and shamelessness quotients work first hand, then how would you be able to honestly either know about or be recommend any of them. And unless you want to be a professional tweeter and Facebooker all your life, you had better know both what’s out there now as well as what’s coming down the pike. Read the remainder of this entry »