How do you encourage someone to open your email newsletter and then click through to your website? You need to be smart about engaging your audience and understanding what makes them click. Here are 10 email marketing tips from one who receives your newsletter. Every Monday morning, I’m Null. At least, that’s what one email marketer calls me. It’s hard not to be just a little offended. The dictionary definition of Null is not very flattering: At best, I have no legal or binding force. At worst, I amount to nothing. Zero. Oh, I try not to take it personally. It’s just a silly marketing mistake. Yet there it appears, week after week, month after month, in my email box. [Read more...]
Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). I know, I know. Nobody wants to talk about politics, especially not in the heat of summer. So, what does Mr. O’Neill’s advice have to do with search marketing or, more specifically, your search marketing? Well, quite a bit, actually. Read on and see why.