Biznology

Photo credit: Wikipedia

How can a lawyer explain Google Bowling? Nicolas Wells is not your ordinary lawyer, that’s how. He has been practicing intellectual property law for eight years, founding a boutique law firm in 2009 that handles technology and intellectual property issues, with offices in New York and Salt Lake City.  Before that, Nicolas got his MBA and worked in the software industry doing technical marketing, mostly in the open source/Linux space.  Nicolas has also authored several textbooks on system administration and network security.  So, we have a technologist/marketer turned IP attorney that I was pleased be able to interview on the newest form of negative SEO or Google Bowling–illegal using copyright law against your competitors. Read the remainder of this entry »

Image by ivanpw via Flickr

Have you been keeping up with the upcoming sea changes in top-level domain (TLD) names? If you thought that we’d live with .com, .net, with a few .biz thrown in, pay attention. Businesses are about to have a choice of just about anything for the end of their domain name, as long as they are willing to pony up $185,000 for the privilege. Big companies are not sure what they should do, so I decided to speak with domain expert Karl Volkman, the longtime Chief Technology Officer of SRV Network, a Microsoft Gold Certified partner that specializes in Network Design and Implementation, Network Maintenance and Monitoring, Disaster Recovery and Prevention, and IP Telephony. Check out what Karl has to say about this coming sea change in Internet domains. Even if your company would never spend this kind of money, you’ll want to know what the big boys will be doing. Read the remainder of this entry »

Image via CrunchBase

Today’s interview is with Ted Ulle, the Senior Search Analyst for Converseon, and an administrator at Webmaster World (tedster), one of the foremost online forums for organic search optimization. He is a pioneer in search marketing, having entered this emerging field in 1996 on a foundation of twenty years as a turn-around specialist in multi-channel retail marketing. He is also a senior editor for Search Engine Marketing Journal, the only peer-reviewed, academic publication for the search marketing industry. He speaks frequently at industry conferences, including PubCon where he also serves on the advisory board. He will be speaking next week at PubCon South in Austin, offering a solo Spotlight Session on information architecture. I have worked with Ted at Converseon the last two years and I am sure that you’ll be interested in his views on how search spam has suddenly become front-page news. Read the remainder of this entry »

Cover via Amazon

Not long ago, I reviewed the latest edition of Terms of Engagement, the great book on organizational change by Dick Axelrod that helps you engage the people you need to make the change process work. Dick is a speaker, author, consultant, and educator who, along with his wife Emily, co-founded The Axelrod Group, which has pioneered the use of employee involvement to affect organizational change since 1981. Happily, Dick also agreed to respond to e-mail interview questions for us, discussing organizational change and social media, among other topics. Read the remainder of this entry »

Image by rustybrick via Flickr

Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN, the credit card AMEX markets to small businesses. Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. Andrew has long been known as one of the foremost paid search experts in the world, so if you are interested in Microsoft-Yahoo! and other changes in that world, stay tuned. I had the opportunity to recently conduct an e-mail interview with Andrew on the happenings in the paid search business, and he graciously agreed for me to share his answers with all of you. Read the remainder of this entry »