Biznology
Where business and technology create a winning customer experience.

Internet Marketing

Over the past few months, we’ve begun and dug deeper into our exploration of smarter websites and their potential to improve your marketing...

My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a...

81% of consumers research online before buying. (GE Capitol) If the goal of marketing is to reach the consumer at moments that most...

It’s time for part two of the three-part series of posts I began next month. (All of which are a collaboration with...

Big Internet utility companies are beginning to think a lot more like media organizations and government agencies, and that's encouraging. The most recent evidence is...

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform...

Inequality of pay in business has become a crisis, fueled mainly by the excessive pay of CEOs. In 1965, the average ratio comparing CEO...

This month, I begin a three-part series of posts on which I've collaborated with long-time colleague Scott Hornstein. (We owe a tip of the hat...

Webinars

Outside-in Marketing webinarvideo

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of...