Are your industry competitors on the verge of taking you over? To understand your competitive landscape, consider conducting in-depth search marketing analysis. I’ll show you how to get started in only 5 minutes. [Read more...]
Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I’m drawn to three primary areas of interest:
- How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization.
- How to help online retailers keep growing and increase revenue from non-paid sources.
- How to help online retailers engage their customers with quality content from first interaction to checkout. [Read more...]
We’ve all come to expect that retailers will flood the search engines during the holiday season with ads containing very strong, compelling offers to purchase. Not only is the holiday season when retailers have the opportunity to end the year in the black, it’s also an incredibly competitive time of year. They need to roll out the big guns if they want to catch their shoppers’ attention.
At The Search Monitor, we decided to turn our attention to the ads retailers were running in their PPC ads during January, and compare it to what we saw during the Black Friday weekend. Our technology crawls the major search engines and monitors the copy used by retailers in their ads in order to help improve marketers’ performance.
The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. The fact that two of the biggest players have decided to start selling tablets at no profit, might seem like a good thing in the short term. However, long term, it might prove detrimental for the entire industry as it could easily steer the industry’s’ focus away from providing quality devices and direct it into producing and selling cheap, minimum capabilities ones. [Read more...]
It is a truth universally acknowledged that a marketer in possession of a good fortune must be in want of a customer. Ever since it was penned 200 years ago, Jane Austen’s novel Pride and Prejudice has served as an unofficial guide on love and trust, not to mention the curriculum of many advanced-placement English courses. While it’s easy to get lost in the soaring traditions and formalities which defined courtship in England, the book remains relevant because it’s not really about how Elizabeth Bennet found love with Mr. Darcy. It’s about challenging the status quo and trust, messages which are remarkably familiar to many marketers on the cutting edge of their craft today. [Read more...]