Biznology
Where business and technology create a winning customer experience.

Website Search

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Many of you buy paid search ads--they work and you're smart to use anything that works. But sometimes I see techniques that just don't...

  Most websites have a lousy search facility. As a web user, you probably agree with that assertion. You've tried searching websites and you hardly...
video

Our monthly webinar yesterday was about how to improve your website search in order to make more money.  Did a frustrated searcher just ask...

  Harsh question, I know, but the search results for many website search engines appear almost random. The reason I am familiar with this situation...

“If you don't have a website, you don't have a business.”  By now, this maxim is well understood--and it is just as true for B2B businesses as for...

For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the...

Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. Local...
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In last month's post on this blog, Are Keywords Market Shares? I made the case for exploiting more valid and qualified keywords to capture...

Several years ago, I wrote a post called What's Google's Strategy? where I broke down the search giant's real business model:  advertising anything everywhere....

Webinars

Are you confused and frustrated by the rapid pace of change in digital marketing? Do you find yourself struggling to get ahead...