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Changing Needs and Changing Audiences

https://podcasts.apple.com/us/podcast/trustees-of-reservations/id1546679540?i=1000506024660 Episode Summary: From tackling pandemic-induced changes in their offering to addressing the changing demographics of their constituents, The Trustees of Reservation has had their fair share of messaging challenges. Hear their…

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Marketing Research 2.0

I enjoyed speaking today to over 150 people at the Marketing Research Association annual meeting in Philadelphia on the subject of Market Research 2.0 (slides can be found here). We…

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Lots of blog changes

I introduced a few changes to the way this blog works yesterday while still perfecting the remainder today. You probably notice that it looks a little different because I finally…

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