Biznology
Where business and technology create a winning customer experience.

Internet Marketing

  Last month, I wrote about how SEO is not just the domain of consultants. Rather,...

One of the fun parts of my job is that I work with very smart people--my clients. One of them told me that they...

Paid search can seem almost magical at times. You plunk down your credit card, craft some ads, and watch the traffic come rolling in. But...

I am so impressed by how well brands are messaging these days. People are spending the money and devoting the resources required to create compelling...

Content marketing is a valuable part of any business strategy and it comes in many forms. Though the term is overused, its implementation is...

Facebook has recently announced its new Graph Search product. Aside from needing some very serious counsel on naming a product (Graph Search? Really? Middle America...

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.  Marketers can find just...

Is your internal social business platform shaping up to become just a slightly better intranet or a good-looking SharePoint site? Is most of your...

Looking for inspiration? Here are a handful of very different content marketing examples worth examining. We've covered a lot of ground in this column...

Webinars

Are you confused and frustrated by the rapid pace of change in digital marketing? Do you find yourself struggling to get ahead...