Biznology
Where business and technology create a winning customer experience.

Copywriting

To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on...
video
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In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy. You’ve struggled over your sales copy, created...

  Just a few months ago, I took a stand on the side of writers and creative professionals ("Calling All Creatives"). I argued...
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Has an SEO ever ruined your carefully crafted copy? If so, you're not the only one. Let me tell you a story... Once upon...
2 1906

Have you heard that you can toss keyphrase research out the window and "write naturally" for Google? Here's the problem. Following this advice means you'll lose out on valuable...
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Like most writers, I have an intense love/hate relationship with the blank page. It can be both a source of incredible frustration and a fount of exhilarating hope....
website content

Do things get awkward when people visit your website? Time to make a switch in tone or voice. Just act casual, and write your...
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Recently, I was asked to take a look at the website of a small B2B company. After 40 minutes of clicking and reading every link and...

Several years ago marketing guru David Meerman Scott conceived of a ranking he called the “Gobbledygook Index.” It was a collection of the most-used...

Webinars

video

Does your current content marketing strategy stand alone? Have you wondered why your best content isn't bringing the organic traffic you expected?...