Biznology
Where business and technology create a winning customer experience.

Copywriting

Not playing Pokémon Go yet? Think it's just for kids? If your specialty is digital marketing, and you haven't tested it yet, it's time. The...

To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on...
video
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In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy. You’ve struggled over your sales copy, created...

  Just a few months ago, I took a stand on the side of writers and creative professionals ("Calling All Creatives"). I argued...
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Has an SEO ever ruined your carefully crafted copy? If so, you're not the only one. Let me tell you a story... Once upon...
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Have you heard that you can toss keyphrase research out the window and "write naturally" for Google? Here's the problem. Following this advice means you'll lose out on valuable...
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Like most writers, I have an intense love/hate relationship with the blank page. It can be both a source of incredible frustration and a fount of exhilarating hope....
website content

Do things get awkward when people visit your website? Time to make a switch in tone or voice. Just act casual, and write your...
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Recently, I was asked to take a look at the website of a small B2B company. After 40 minutes of clicking and reading every link and...

Webinars

video

Does your current content marketing strategy stand alone? Have you wondered why your best content isn't bringing the organic traffic you expected?...