Biznology
Where business and technology create a winning customer experience.

Copywriting

2 1460

Have you heard that you can toss keyphrase research out the window and "write naturally" for Google? Here's the problem. Following this advice means you'll lose out on valuable...
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Like most writers, I have an intense love/hate relationship with the blank page. It can be both a source of incredible frustration and a fount of exhilarating hope....
website content

Do things get awkward when people visit your website? Time to make a switch in tone or voice. Just act casual, and write your...
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Recently, I was asked to take a look at the website of a small B2B company. After 40 minutes of clicking and reading every link and...

Several years ago marketing guru David Meerman Scott conceived of a ranking he called the “Gobbledygook Index.” It was a collection of the most-used...
UR SITE COPY IS OBSOLETE MEME

Pearson Education reached out to me to read and make make...

Every so often, I'll hear someone disparage the wisdom of majoring in English or history. "What a...

Once upon a time, web writers relied more on guesswork than data. We didn't have access to keyphrase research until Wordtracker came along. There...
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Are you looking for a new way to supercharge your writing and increase conversion rates? Neuroscience and consumer psychology can teach you a few tricks. Check out...

Webinars

video

In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. Robert wasn't able to show the...