Biznology
Where business and technology create a winning customer experience.

Copywriting

Structured content is the most important trend in digital marketing that you've probably never heard of. Of all the stories and advice in our book...
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Want your sentences to have a wham-bam impact? Think short. Very short. Here's why. Your reader is overwhelmed She receives over 100 emails a day. She's scanning websites, answering emails...

We chant "quality content" as if it is some kind of digital marketing mantra, yet what does it really mean? How do we advise...

Not playing Pokémon Go yet? Think it's just for kids? If your specialty is digital marketing, and you haven't tested it yet, it's time. The...

To motivate business buyers—especially in digital channels, where you have just a few seconds to catch their interest—it helps to base your message on...
video
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In this webinar with Heather Lloyd-Martin of SuccessWorks, she discusses tips for writing better sales copy. You’ve struggled over your sales copy, created...

  Just a few months ago, I took a stand on the side of writers and creative professionals ("Calling All Creatives"). I argued...
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Has an SEO ever ruined your carefully crafted copy? If so, you're not the only one. Let me tell you a story... Once upon...
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Have you heard that you can toss keyphrase research out the window and "write naturally" for Google? Here's the problem. Following this advice means you'll lose out on valuable...

Webinars

Outside-in Marketing webinarvideo

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of...