Biznology
Where business and technology create a winning customer experience.

Copywriting

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Recently, I was asked to take a look at the website of a small B2B company. After 40 minutes of clicking and reading every link and...

Several years ago marketing guru David Meerman Scott conceived of a ranking he called the “Gobbledygook Index.” It was a collection of the most-used...
UR SITE COPY IS OBSOLETE MEME

Pearson Education reached out to me to read and make make...

Every so often, I'll hear someone disparage the wisdom of majoring in English or history. "What a...

Once upon a time, web writers relied more on guesswork than data. We didn't have access to keyphrase research until Wordtracker came along. There...
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Are you looking for a new way to supercharge your writing and increase conversion rates? Neuroscience and consumer psychology can teach you a few tricks. Check out...

Online advertising is a wide-sweeping, effective way to get your products, services, and brand in front of the eyes of hundreds of millions of...

I love January. Not for its weather, mind you (I live in New Jersey, after all). I love it because it means a reboot...

Like many people, I’m addicted to Serial, the new podcast by Sarah Koenig, which tells one story throughout an entire season. This...

Webinars

video

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media,...